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San Diego-based Thrive Feeding, a baby feeding tech company, has secured $500,000 in funding. The investors were not named.


SAN DIEGO — Jan. 20, 2016 — Thrive Feeding today announced it has closed its seed funding round, raising $500,000 from private investors. The funding will be used to help bring the first real-time performance monitoring devices for baby feeding to market.

“The economic and social price we pay for antiquated baby feeding tools is very high and not widely understood,” said Brian Wadsworth, co-founder of Thrive Feeding. “Our advanced feeders will help parents and babies to thrive and give healthcare organizations the data to truly comprehend the feeding challenges of babies.”

According to U.S. Department of Health and Human Services, there were 3.99 million births in the USA in 2014. Experts generally agree that 15 to 25 percent of all newborns, and preemies in particular, experience some level of feeding difficulty during the first few months of life. Feeding issues impact parents, babies and the healthcare system alike in the form of extended hospital stays, readmissions, additional outpatient care and parental stress and all the costs associated with these.

Thrive Feeding has developed a patent pending technology that consists of a feeding bottle augmented by an electronics sensor module which captures and transmits detailed, real-time milk consumption data to a supporting mobile app in similar fashion to the way a fitness bracelet transmits steps or calories. The data provided by the feeders will allow better understanding of the feeding capability and performance of individual babies and, in the bigger picture, the development of healthy feeding standards and treatments.

Currently in development, the new smart feeding bottle for parents and the smart feeding system for medical providers will yield health benefits which include:

Greater insight into feeding difficulties, allowing immediate detection of babies born with below-par oral feeding ability and minimization of tube-feeding of infants who are actually capable of oral feeding

Reliable screening of feeding ability prior to discharge to the home and, when home, better support of mothers with babies failing to thrive

Tracking of feeding development by ongoing monitoring over the critical first 60-90 days of life and reassurance for parents of their baby’s healthy feeding

The Thrive products will begin to arrive in 2016. For more information about Thrive Feeding, visit http://thrivefeeding.com/.

About Thrive Feeding
Thrive Feeding is a baby feeding technology company. It is the culmination of more than 3 years of into the application of technology to infant feeding. Founded by Brian Wadsworth and Kent Smith, Thrive Feeding is based in San Diego and will release its first smart feeding system in 2016. For more information, visit http://thrivefeeding.com/.